Shameless star swaps Chatsworth Estate for Poundland in Londonderry

CHATSWORTH resident "Mimi Maguire" will shamelessly promote a brand new discount shop in Londonderry next weekend.

Local shoppers will be quids in as Poundland's new store on Ferryquay Street opens next, Thursday, May 6. The new store will create 30 new jobs.

To kick off the celebrations, there will be a family fun day on Saturday, May 8 when Celebrity Big Brother star and Shameless actor Tina Malone - aka "Mimi Maguire" - will get the party started signing autographs and having her picture taken with local fans.

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From 10am Tina will be giving out 1 vouchers, which shoppers can exchange for anything from Rimmel mascara to a two litre bottle of milk.

The family fun day will offer shoppers plenty of ways to win Poundland goodies.

Shoppers can take part in the "checkout challenge" where 100 worth of Poundland vouchers will be given away throughout the day.

The fun continues all day with Poundland's in-store DJ and entertainer who will be giving away balloons and sweets and getting the crowds excited!

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Poundland has over 270 stores nationwide selling an array of products at just 1. The range includes top brand essentials including Mr Muscle, Cadbury, Weight Watchers, Colgate and Kodak.

Poundland also offers seasonal products including a range for Father's Day and the impending World Cup and there are plenty of offers including 3 for 1 and 'Buy One Get One Free' deals, so shoppers can get even more for a pound.

Poundland's Trading Director, David Coxon, says: "We are delighted to bring our unique proposition to Londonderry.

"Poundland offers exceptional value on top branded products to over 2.75 million customers every week. The 1 price hasn't changed since we opened our first store almost 20 years ago. Our current customers love us and we are sure the Londonderry shoppers will too!"

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