‘Telling the story’ key to success for Carrick’s WW11 role tour provider

Mid and East Antrim Council has announced a new phase of ‘Storify my Business’ following the success of a pilot programme earlier this year for small local tourism and hospitality.

Adrian Hack, of Lead the Way Tours, participated in the pilot and is encouraging other small business owners to get involved.

Adrian said: “The programme exceeded anything I could ever imagine, being out in the photo shoots has helped me realise that it’s really all about telling stories.

“My story is important to me, but I want it to be important to other people as well. I want the story of the town to be important to people.”

Building on the initial initiative, capacity has been increased from 10 to 30 so more entrepreneurs can get involved in this unique programme designed to nurture their skills in developing and sharing their brand identity and services to a bigger audience.

Storify my Business offers participants the knowledge, skills and insight to maximise their digital presence with engaging content, snappy copy and captivating promotional mediums.

Using a team of industry experts, each business will be encouraged to identify their own story and share it with a wider audience through a variety of means including digital marketing and social media.

In addition to this, everyone taking part will also be supported in the creation of content for Discover NI and council websites that highlights their experience to tourists both at home and abroad.

The programme is funded by council and participants will be required to make a £100 (plus VAT) contribution towards costs. All entries must be received by 12noon on Friday, October 30.

Further information and eligibility criteria can be found here or email: [email protected]

Read a previous Carrickfergus WW11-related story here

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